Jono Bacon

Jono Bacon is a leading community and collaboration strategy consultant, author, and speaker. He previously works with a broad range of clients to help them build engaging, productive communities.

📍 Bay Area

Enough with the water bottles and t-shirts…

Everyone loves good swag, but the key to motivating the behaviours you want to see in your community is focusing on intrinsic rather than extrinsic rewards. Intrinsic motivation is based on internal incentive such as pleasure or interest, so the key to rewarding appropriately is to support those behaviours. Humans

There are Two Types of Ideas – Bad Ideas and Ideas Worth Testing

While push-button solutions are quick and simple, they prevent us from really understanding the landscape in front of us, identifying how to drive improvements, and exploring the optimal pathway to success. When I trot that title line out to people, it inevitably gets an intrigued look in response, but there

community management

Not Everyone Wants to Talk to Your Community Manager

The greatest asset any business can have is good relationships with their customers, and communities are a powerful environment to not just foster those relationships, but to do so in an environment where the world can see how engaging, supportive, and kind you are. So how do you do that?

community management

Less vs. More: The Battle for Better Communities

We live in a world where more is more. People are cranking out more content, posting more to social media, watching more movies, eating more food… abundance is the name of the game, it would seem. But… more doesn’t always mean better, especially when it comes to communities. A

community management

A Strategy For Making the Most of Community Health Metrics

Community health metrics can be overwhelming and trying to track everything is probably not going to deliver the results that you are hoping for. So which ones should you choose and how do you use them to your best advantage? I am going to share something rather embarrassing with you…

community management

Why Your Community Didn't Take Off (and How to Fix it)

Spoiler: It can't compete with Netflix. Too often we hear from customers who have tried and failed to get their community off the ground. They put in time and effort getting it all set up and then find that it's a constant struggle to keep up engagement. That can feel