Mae Woods - Discourse

Community Acquisition Channels: Beyond "Build It and They Will Come"

Too many communities are launched with the “if you build it, they will come” mindset, only to find empty discussion boards and disengaged members. Successful community growth doesn’t happen by accident. You need a deliberate acquisition strategy that goes beyond vanity numbers and focuses on attracting the right people.

community management

The Cost of Ephemeral Communication

Modern communication is built for the scroll. Think: Slack and Discord chats, disappearing messages, DMs, and social feeds where the stream moves too quickly to be reliably referenced later. The goal is speed and informality. Over the last decade, many communities and companies have followed the trend, moving from long-form

community management

Why Your Community Needs a Home, Not Just a Group Chat

We all crave connection. And when we want to bring people together, the easiest option is to spin up a group chat. It feels natural — everyone’s already on their phones, and the barrier to entry is basically zero. But if you’ve ever tried turning a Slack, Discord, or

community management

How to Optimize Community Content for AI Discovery

AI has turned search into answers. People ask a question, get one synthesized response, and see a small handful of cited sources. If your community is one of those sources, you win trust, traffic, and pipeline. But how do you get there? How do you become a trusted destination for

seo

SEO for AI: How Community Content Wins in New Search

The Search Revolution is Here We don’t click on links like we used to. When an AI summary appears on Google, we visit traditional links only half as often as when no summary is shown. ChatGPT Search, Perplexity, and Google’s AI Overviews have completely reshaped the SERP. Discovery