community management Community Acquisition Channels: Beyond "Build It and They Will Come" Too many communities are launched with the “if you build it, they will come” mindset, only to find empty discussion boards and disengaged members. Successful community growth doesn’t happen by accident. You need a deliberate acquisition strategy that goes beyond vanity numbers and focuses on attracting the right people.
community management The Cost of Ephemeral Communication Modern communication is built for the scroll. Think: Slack and Discord chats, disappearing messages, DMs, and social feeds where the stream moves too quickly to be reliably referenced later. The goal is speed and informality. Over the last decade, many communities and companies have followed the trend, moving from long-form
community management Community Fragmentation: When Growth Becomes Your Obstacle Only the most privileged of community practitioners will make it to retirement without experiencing the stress of chasing growth targets at least once in their career. The majority of us have had a close relationship with engagement statistics at some point, and what a fickle friend they can be. During
community management Why Your Community Needs a Home, Not Just a Group Chat We all crave connection. And when we want to bring people together, the easiest option is to spin up a group chat. It feels natural — everyone’s already on their phones, and the barrier to entry is basically zero. But if you’ve ever tried turning a Slack, Discord, or
community management The Hawk Origin Story (A Community Builder’s Privacy Paradox) The Paradox Defined The privacy paradox is the delta that exists between our attitude towards protecting our personal privacy and reality of the way we behave online. Had I known about this incongruity when I first encountered the internet, I might have done things differently. My story started innocently enough
community management How to Optimize Community Content for AI Discovery AI has turned search into answers. People ask a question, get one synthesized response, and see a small handful of cited sources. If your community is one of those sources, you win trust, traffic, and pipeline. But how do you get there? How do you become a trusted destination for
community management Building Communities That Think Social media and instant messaging fundamentally changed how we talk to each other. The paragraph has ceded power to fast moving and ephemeral chat that inevitably leans toward the shallow and reactive. Easy and immediate access to information, has replaced depth with speed in both digital and offline conversations. We
community management Avoid 6 common pitfalls when measuring the ROI of your community Sometimes, knowing what not to do is a good way to get better at something. We’ve put together a list of the common missteps that community managers make when attempting to measure the ROI of their community. Avoiding the usual pitfalls of calculating the ROI of your community early
community management Strategies for keeping children safe in your online community We are at a point in the evolution of online behaviour where privacy and safety are finally getting the attention they deserve. Around the world, new laws and standards are changing how online spaces operate, especially when it comes to protecting children and other vulnerable users. Community managers and site
community management How to prepare your community for a Discourse migration A community rarely changes their platform lightly. The motivation is often to improve the experience, enhance functionality, and ensure the platform evolves alongside the community. Still, change is hard. When you announce to your online community that you’re moving to a new platform, you can almost feel the collective
success stories How to Launch an Enterprise Community in 30 Days with Discourse Building an enterprise community from scratch in just 30 days might sound impossible. It’s not. In fact, Jordan Violet, the Vice President of Community and Engagement at Netwrix, has done it. In this post, we’re walking through the steps Jordan took to launch a brand new community for
community management 20 Community Metrics Explained Understanding the language of community metrics gives you a leg up when communicating your community’s value to stakeholders. It also helps you identify what’s working, where to improve, and how to make data-driven decisions that strengthen your strategy. That starts with knowing the right metrics—what they measure,
community management A guide to selecting the right metrics for your community How do you know if your community is having a positive effect on the broader organization it represents? Where do you turn when you have to defend the existence of your community? Metrics. They tell the story of your community’s impact. If you are unsure where to begin, identifying
community management The importance of data ownership for community leaders A community’s data is more than just numbers and names; it reflects the community’s pulse—what members care about, discuss, and engage with. This data includes all of the knowledge generated through those discussions which should be a lasting resource, always accessible to your community. However, many platforms
community management Online Community Engagement: Understanding Lurkers In a time where connection and belonging have never been more essential, online communities have the potential to offer members the remarkable gift of being seen and heard. These virtual spaces, with their vast reach and diverse participants, offer a platform where individuals can share, learn, and engage like never
community management Dealing with Toxicity in Online Communities Online communities are places where people should be able to come together to share ideas and learn from each other in an environment that is safe and enjoyable to participate in. In healthy communities, members follow established guidelines and norms to create a culture of collaboration and mutual support. Occasionally
community management Enough With the Water Bottles and T-shirts… Everyone loves good swag, but the key to motivating the behaviours you want to see in your community is focusing on intrinsic rather than extrinsic rewards. Intrinsic motivation is based on internal incentive such as pleasure or interest, so the key to rewarding appropriately is to support those behaviours. Humans
community management There are Two Types of Ideas – Bad Ideas and Ideas Worth Testing While push-button solutions are quick and simple, they prevent us from really understanding the landscape in front of us, identifying how to drive improvements, and exploring the optimal pathway to success. When I trot that title line out to people, it inevitably gets an intrigued look in response, but there
community management Not Everyone Wants to Talk to Your Community Manager The greatest asset any business can have is good relationships with their customers, and communities are a powerful environment to not just foster those relationships, but to do so in an environment where the world can see how engaging, supportive, and kind you are. So how do you do that?
community management Less vs. More: The Battle for Better Communities We live in a world where more is more. People are cranking out more content, posting more to social media, watching more movies, eating more food… abundance is the name of the game, it would seem. But… more doesn’t always mean better, especially when it comes to communities. A
community management A Strategy For Making the Most of Community Health Metrics Community health metrics can be overwhelming and trying to track everything is probably not going to deliver the results that you are hoping for. So which ones should you choose and how do you use them to your best advantage? I am going to share something rather embarrassing with you…
community management Why Your Community Didn't Take Off (and How to Fix it) Spoiler: It can't compete with Netflix. Too often we hear from customers who have tried and failed to get their community off the ground. They put in time and effort getting it all set up and then find that it's a constant struggle to keep up
online community Free Discourse Communities For Creators We would like to help creators build their communities. If you are a creator building on the web, then you might be eligible for a free, hosted Discourse community.
online community Improve Your Community Experience Using a DIY Community Health Check Communities are living, breathing systems. They can either be growing, thriving, stale or dying, and this state of the community is defined by the community’s health. A healthy community is filled with growth. But how do you know what state your community is in? To figure this out, it’
community management Celebrate Your Community with a Year in Review The end of the year is a time full of celebrations. It’s also a great time to celebrate your community’s most impactful members and discussions. While digging up the data to find these users and topics can be time consuming, we’ve made it extremely simple with our
